On January 28th, the children and maternity trade show Playtime Paris launched their 21st edition with the hustle and bustle of over 500 creative designers around the world gathering together in one meeting place. With a well designed new digital smartphone application and website, the Playtime team offers buyers and designers the opportunity to meet face to face to present their collections for the Fall/Winter 2017-18 season.
Throughout the numerous Playtime editions, whether in Paris, New York, Tokyo, and now Berlin, several designers also get the chance to meet and build friendships and collaborations. Far less hostile and diva driven than the adult fashion industry, the children’s fashion universe has enough room in the market for new and established brands to present their latest collections and acquire new clients.
As the presentations for Fall Winter 2017-18 are revealed at Playtime, trends are definitely moving toward dreamy textures with muted pastel and retro color palettes, as well as an overall well being for day to day life and standing up and respecting the environment and our planet.
Collaborations
Diapers and Milk (re-launching as Rue Mansart this September) Organic cotton and non-toxic ink prints featuring French style inspired prints. The upcoming collaboration with Clotaire shoes will be a big hit with leather lace boots and zipper boots that make the perfect children’s outfit from head to toe.
Milk on the Rocks NYC – This brand continues to make fun and playful wardrobe favorites that kids love to wear. With comfortable tops and bottoms and pockets that open to reveal hidden messages or characters, Milk on the Rocks always remains loyal to it’s fans. This season the urban kidswear brand will be collaborating with Atlanta Moccasins with a few ultra comfortable kid’s moccasin shoes.
Eco-friendly & Made in Europe
YLUR – Handmade one of a kind pieces made with tender loving care by an adorable Icelandic husband and wife team. YLUR was featured in the NEW NOW section (curated by Deborah Sfez from Papier Maché magazine).
Carlota Barnabe – Made in Portugal with LOVE!
Iglo & Indi – Icelandic brand with a very complete collection from shiny dazzly dresses for girls to warm winter jackets that last.
Atelier Barn – Made in France.
10 IS – shoes are made of organic cotton and removable chrome-free leather insoles. The baseball inspired shoes will be the must-have for all little boys. Whether in white, brown or black… they are simply gorgeous.
Save the Planet
Bobo Choses – makes a statement with their collection and their awareness about protecting the environment. With a focus on the use of plastics that harm the environment, animals and our kids. There are so many beautiful organic cotton pieces to choose from, this brand has limitless creativity. They actually won the Milk Magazine award for best shoes.
FRNKY’S also featured in the NEW NOW section, this European brand has an entire collection inspired by nature, forests and wolves. Certain pieces are especially dedicated to to saving the Grey Wolf with 1€ profit going to the Save the WWF Foundation.
Made in China and Proud
As several designers aim to stray away from Chinese manufacturing, there is actually nothing wrong with being produced in a country that does not always prefer quantity to quality. The proof is in the making, with these designers…
Jaq Jaq Bird – The perfect “take me everywhere” reusable doodle it & go book that is made with no PVC, BPA or Phthalates. Each book comes with dust free chalk.
Milk and Biscuits – Made in a local family run Shanghai small order factory. This British Chinese team aims for a low carbon footprint and also has an organic bamboo range of clothing. Let’s go for Love and Peace!
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